Building the world's first
experiential membership network.
Cana Reserve starts in California wine country and grows into a national lifestyle membership platform — combining the scale of AAA with the experience of Soho House at a price anyone can afford.
$17B+
US wine tourism industry
70M+
Americans visit wine country annually (Wine Institute)
230M+
Reachable members via B2B2C channels
$100M
Revenue target — Year 5
Wine country has no
membership infrastructure.
70 million Americans visit wine country every year. They spend generously. They come back. But there is no membership layer connecting them to the businesses they love — no loyalty, no data, no recurring revenue for partners, and no reason for visitors to upgrade their experience.
The existing solution — Priority Wine Pass — is a functional discount membership at $39–59/year. They have an app, a partner network, and real traction. What they don't have is an experiential layer, a premium positioning strategy, or a B2B2C distribution model. They've proven the market. They built the floor. Cana Reserve is building the ceiling.
No unified membership network
Wineries operate in isolation — no shared loyalty layer.
No experiential layer
Discount passes exist. Curated, included events don't.
No B2B2C distribution
130M+ credit union members have no wine country benefit.
No technology infrastructure
Paper cards, PDFs, and manual check-ins are still the norm.
No data for partners
Wineries can't track who their best customers are or retarget them.
Cana Reserve solves all of it.
The Membership Layer
Two tiers — $69.99 Cana and $129.99 Reserve — connecting members to participating partner wineries, restaurants, hotels, and businesses via instant app redemption.
The Experience Layer
Reserve members receive complimentary events hosted by Cana Reserve at partner venues, plus priority access and member pricing on wine dinners, chef's tables, harvest nights, and partner experiences throughout the year.
The Distribution Layer
Cana Reserve's distribution strategy targets credit unions, AARP, AAA, and employee benefit platforms — organizations representing 230M+ Americans who receive lifestyle benefits as part of their membership. When those partnerships are in place, acquisition cost approaches zero.
This model has already been proven
at scale. Just not for wine drinkers.
Harvest Hosts is a membership platform for RV owners. Pay $99/year, stay overnight free at wineries, farms, breweries, and golf courses. Partners join free. Members spend money on-site. The network grows. Sound familiar?
250,000+
Paying members
9,700+
Partner locations
$200M+
Revenue driven to partners
Harvest Hosts
- Partners join free — same model
- Members pay annually — same model
- Started with wineries — same starting point
- Expanded to every business category — same roadmap
- Asset-light, no inventory — same structure
- Backed by Stripes Growth Equity at 9-figure valuation
- Market: ~12 million US RV households
Cana Reserve
- Partners join free — same model
- Members pay annually — same model
- Starting with wineries — same starting point
- Expanding to every hospitality category — same roadmap
- Asset-light, no inventory — same structure
- Experiential layer + B2B2C distribution — added advantage
- Market: 70M+ Americans who visit wine country annually (Wine Institute)
The one difference that matters
Harvest Hosts requires an RV.
Cana Reserve requires nothing but a love of wine.
That's the addressable market difference.
Simple. Recurring. Scalable.
Membership Fees
Direct-to-consumer memberships at $69.99/yr (Cana) and $129.99/yr (Reserve). Pure recurring revenue — no transaction fees, no per-visit costs.
B2B2C Licensing
Credit unions, AARP, AAA, and employer benefit platforms pay Cana Reserve to provide memberships to their millions of members as a subsidized benefit. Bulk deals, near-zero CAC.
Partner Premium Tiers
As the network matures, partner businesses pay for premium placement, featured event hosting, and analytics access. Free in V1 to drive network growth.
White-Label Licensing
License the Cana Reserve platform to regional operators in markets we don't directly serve. Franchise-like expansion without operational overhead.
Revenue Model — Membership Only
| Milestone | Total Members | Reserve Club Mix | Est. ARR |
| Temecula Launch | 500 | 40% | $33K |
| CA Expansion | 10,000 | 45% | $830K |
| National Wine Regions | 100,000 | 50% | $8.9M |
| B2B2C Channels Active | 500,000 | 40% | $41M |
| Full Platform Scale | 1,000,000 | 45% | $89M |
Projections based on membership revenue only. Excludes B2B2C licensing, partner fees, and white-label revenue.
Disciplined. Staged. Proven.
We launch in one region, build density, prove the model, then expand. No shortcuts.
Temecula Launch
- →Build founding winery partner network across Temecula via invitation-only direct outreach program
- →Seed 500 founding members at $49–99 founding rates
- →Run first Reserve Club pop-up events to prove the experience model
- →Capture member data, partner redemption data, and event demand signals
California Expansion
- →Expand to Napa, Sonoma, Paso Robles, Santa Barbara, Lodi
- →Target 1,000 winery partners statewide
- →Launch B2B2C pilot with 2–3 California credit unions
- →Introduce partner premium tiers as revenue diversification
National Wine Regions
- →Expand to Oregon, Washington, New York, Texas, Virginia
- →Launch full B2B2C channel — AARP, AAA, employer benefits
- →100,000+ members milestone
- →Begin non-winery partner category expansion in proven regions
Full Platform Scale
- →All local businesses in partner regions — restaurants, hotels, retail, attractions
- →White-label licensing to regional operators
- →1M+ member milestone
- →$100M ARR target
B2B2C distribution changes everything.
The biggest membership organizations in the country are already paying to give their members benefits. Cana Reserve becomes one of those benefits — and acquires millions of members at near-zero cost.
130M+
Credit Unions
Members across 5,000+ US credit unions actively seek member benefits
38M+
AARP
Members skew toward wine country demographics — 50+ with disposable income
60M+
AAA
Already sells travel and lifestyle benefits — Cana Reserve is a natural fit
150M+
Employee Benefits
Fortune 500 employers actively add lifestyle perks to attract and retain talent
Target addressable audience through B2B2C distribution strategy
230M+
Americans across target organizational distribution channels
Built by operators who have done it before.
CEO
Tedd
Previously grew Converze Media Group from startup to private equity acquisition. Led a team responsible for hundreds of millions in media spend. Deep relationships across performance marketing, brand partnerships, and enterprise sales.
Leadership Team
10+ Senior Operators
Seasoned professionals with 20+ years of combined experience across TV, radio, programmatic, and digital advertising. No junior staff, no hand-offs — the same senior team that closes a deal executes it.
Based in Irvine, California. Simplicity Media — the parent company — generates $100K+ monthly revenue and has proven experience scaling brands to $1M+ monthly ad spend. Cana Reserve is built on that operational foundation.
The window is open.
Post-pandemic wine tourism is booming. Consumers are spending on experiences over things. Membership models are at an all-time high. And no one has built the infrastructure layer for wine country yet. The timing to capture this market — before a well-funded competitor does — is right now.
22%
Wine tourism growth since 2021
Wine Institute
$1.8T
US experiential economy market size
Deloitte
72%
Consumers prefer experiences over products
Harris Poll
Interested in learning more?
We're currently in pre-launch and speaking with a select group of investors. Request the full pitch deck or schedule a call with the leadership team.
All inquiries are kept strictly confidential. We respond within 24 hours.