MEMBERSHIP
One Membership for Wine Country
Cana Reserve is launching first in California and is designed to expand into wine regions throughout the country as participating partner networks are established.
Consumer memberships are not currently available.
Cana Reserve is currently in pre-launch development. Consumer memberships are not being sold and will not open until at least 300 participating partners are available. Join the waitlist to receive network, benefit and pricing updates before enrollment begins.
Join the WaitlistTHE BEST-BENEFIT GUARANTEE
Real Value. Every Partner.
Partners provide Cana Reserve members with a meaningful preferred benefit appropriate to their category and consistent with the Cana Reserve Best-Benefit Guarantee.
Benefits vary by business category and will be displayed on each partner profile before your visit. The Best-Benefit Guarantee applies to comparable publicly available customer offers. It does not include proprietary wine-club or loyalty benefits, employee benefits, wholesale pricing, negotiated group rates, clearance pricing, or temporary promotions.
WHAT MEMBERS KNOW BEFORE VISITING
The exact member benefit at this location
Reservation or booking requirements
Redemption conditions and restrictions
Partner hours and accessibility
Partner contact and booking actions
Wine club, loyalty, and direct-relationship options
Every partner.
Real benefits.
Visible before you visit.
CANA MEMBERSHIP
Cana Membership
Savings, discovery, and preferred access across the complete wine-country experience.
Discovery Access
Browse every participating winery, restaurant, hotel, tour, spa, attraction, and experience with full benefit details before your visit.
Preferred Member Benefits
Partners provide Cana Reserve members with a meaningful preferred benefit appropriate to their category and consistent with the Best-Benefit Guarantee.
Seamless Mobile Redemption
Planned mobile experience shows your benefit at the door—no printing, no codes, no friction.
One Membership, Two People
One Cana Reserve membership is designed for the member and one accompanying guest.
Save & Plan
Save businesses, build wine-country itineraries, and plan visits around your interests.
California First
Launching with California's wine regions. Expanding to additional wine regions as partner networks are established.
Membership pricing will be announced before enrollment opens.
RESERVE MEMBERSHIP
Reserve Membership
Community, priority access, and the full Cana Reserve experience.
Everything in Cana
All Cana member benefits included.
Quarterly Celebrations
Invitations to select Cana Reserve hosted experiences at participating partner locations.
Reserve Priority Access
First access to limited-availability experiences and seasonal partner opportunities.
Reserve Pop-Ups
Exclusive alerts for spontaneous partner experiences available only to Reserve members.
Reserve Invitations
Preferred invitations to partner-hosted dinners, tastings, releases, and special events.
Reserve Last Call
Real-time access to last-minute availability at preferred Reserve rates from participating partners.
Membership pricing will be announced before enrollment opens.
PLANNED MEMBER FEATURE
Your Wine-Club Journey
Cana Reserve helps members discover wineries, experience their hospitality, and continue the relationship through each winery's own wine club. Verified enrollments may be reflected in each member's Wine-Club Journey and may unlock recognition, special access, and future partner-supported benefits.
Wine-Club Journey progress is based on verified enrollment in participating wineries' independently owned wine clubs. Specific rewards and experiences are subject to availability and will be displayed only after they have been secured. Joining a winery wine club is optional and is not required to use a Cana Reserve membership.
1 Wine Club
1 Club Joined
2 Wine Clubs
2 Clubs Joined
3 Wine Clubs
3 Clubs Joined
4+ Wine Clubs
4+ Clubs Joined