Planned membership · Pre-launch
Two ways to experience
wine country.
Cana makes wine country more rewarding. Reserve makes it extraordinary. Each planned membership includes the member and one guest.
Consumer memberships are not available for purchase. Enrollment will open only after at least 300 participating partners are available. Everything below is planned and not yet confirmed.
Planned memberships
Cana: Exceptional Everyday Value. Reserve: Extraordinary Privileges & Experiences.
One Membership, Two People. Reserve is planned to include everything in Cana, plus extraordinary privileges and shared experiences. Pricing will be announced before enrollment opens.
Cana
Exceptional everyday value across California wine country, with planned member benefits from participating wineries, restaurants, hotels, transportation providers, experiences and other categories.
- Browse participating wineries, restaurants, stays, tours and experiences
- See each partner's member benefit before you visit
- One membership covers two people
- A mobile view of your benefit at the door
- Save places and plan your visits
Reserve
Everything planned for Cana, plus extraordinary privileges and shared experiences for members seeking something exceptional.
- Quarterly member gatherings (details to be announced)
- Priority access to selected partner experiences
- Reserve Pop-Ups: alerts for spontaneous partner gatherings
- Reserve Invitations to partner-hosted events
- Reserve Last Call: opt-in alerts for last-minute availability
Benefits are defined by each participating partner and are not confirmed until published. Gatherings, Pop-Ups, Invitations and Last Call are planned features, not yet available. Events would be subject to RSVP, availability, venue capacity and event-specific terms.
Before you visit
Know what to expect, then go.
Each partner profile is planned to show the member benefit, any reservation requirements and conditions, and how to book.
California is the initial focus. Expansion to other wine regions is planned, not operational.
Your wine-club journey
Cana Reserve is designed to help members discover wineries, enjoy visits, purchase wine directly from the winery, and, if they choose, join a winery's own wine club and return. Joining a wine club is optional and never required to use a Cana Reserve membership.
Any recognition tied to verified club enrollments is planned and will be shown only after it has been secured.
Status
Memberships open after the network does.
Consumer enrollment will not open until at least 300 participating partners are available. Join the waitlist to receive network, benefit and pricing updates first.