For experiences, attractions, spas and events
Wine country is more
than the tasting room.
Balloon flights, culinary classes, spa days and seasonal events are what turn a visit into a memory. Cana Reserve is being built to help guests find them. This page serves balloon companies, spas and wellness, attractions and event hosts.
Cana Reserve is in pre-launch. Participation is free, and no commissions are charged on ordinary partner sales. See all partner categories.
How discovery will work
Found when guests ask what else to do.
Once Cana Reserve launches, members are designed to plan on the platform, and experience partners are planned to appear when a day has room for something special.
The open slot
Guests who have settled tastings and lodging look for what else to do. Your offering is there when they do.
Occasions
Anniversaries, birthdays and milestone trips call for something elevated.
Seasonal timing
Harvest experiences, events and seasonal offerings can be shown to guests planning trips in those windows.
In context
Your offering sits beside the wineries and restaurants a guest has already chosen, so the pairing feels natural.
Illustrative examples
What an experience benefit might look like.
Each partner designs a benefit that suits its own business. These are ideas, not minimums, commitments or confirmed offers.
Balloon-flight rate
A preferred per-person rate for a member and one guest.
Complimentary add-on
A post-landing toast, a short estate tour or a take-home artisan item.
Seasonal access
Early access to harvest dinners and seasonal programming.
Class pricing
A reduction on cooking classes, pairing workshops or chef-led sessions.
Spa and wellness
A preferred rate on a signature treatment or a day-use amenity.
Small-group options
Intimate experiences offered to members before the public calendar.
What stays with you
Free to join. Your guests remain yours.
Your programming, pricing, capacity and guest relationships are your own.
- Every ticket, class and booking is your revenue
- No commission on ordinary partner sales
- Guest contact details and repeat business stay with you
- Your website, box office and other platforms keep operating independently
- No exclusivity and no programming requirements
Help define what lies beyond wine.
Founding experience partners join before consumer memberships open and are planned to be listed first at launch. Founding spots in this category are limited.
Cana Reserve is in pre-launch. Consumer memberships are not for sale and will not open until at least 300 participating partners are available.