Planned Reserve experiences
Wine country isn't just
a glass of wine.
Reserve is the planned membership tier for members who want to go further: shared celebrations, spontaneous gatherings, preferred invitations and timely access to partner opportunities.
Cana Reserve is pre-launch. Everything on this page is planned and not yet confirmed or available.
Reserve, as planned
Four ways Reserve is meant to feel different.
Details for each are still being developed and will be announced before enrollment opens.
Quarterly gatherings
Member gatherings at featured partner wineries in California wine regions. Admissions, inclusions and format have not been finalized, and events would be subject to RSVP, availability, venue capacity and event-specific terms.
Reserve Pop-Ups
Alerts for spontaneous gatherings at participating partner wineries, which may feature special pours, winemaker conversations or live music. Offerings are not finalized.
Reserve Invitations
Preferred access and member pricing for partner-hosted dinners, tastings, releases and events. Each invitation would show the experience, price, availability and whether a guest is included.
Reserve Last Call
Opt-in alerts when participating businesses release last-minute availability at preferred member rates. Push notifications, location alerts and real-time claiming are planned features.
Partner-hosted
Your events, in front of members.
Partners may host dinners, tastings, concerts, workshops and seasonal celebrations through the planned Cana Reserve experience calendar. Hosting is optional, and the event and its revenue stay with you.
Sponsored member experiences, such as complimentary or preferred-price balloon flights, tours or spa days, are planned as partners and sponsors confirm them. None are currently available.
The kinds of experiences we expect
- Winemaker Dinners
- Chef & Wine Collaborations
- Barrel Tastings
- Harvest Events
- Live Music at Vineyards
- Blending Workshops
- Food Festivals & Pop-Ups
- Wellness Weekends
- Art & Culture Events
- Curated Tours
- Sunset Vineyard Evenings
- Private Member Gatherings
For partner businesses
Reach guests who want to be there.
Founding Partners can help shape the experience calendar before members arrive. Participation is free, with no commissions on ordinary partner sales.
Reserve, when the network is ready.
Consumer memberships will open only after at least 300 participating partners are available. Request early access to hear first.
Cana Reserve is in pre-launch. Consumer memberships are not for sale and will not open until at least 300 participating partners are available.