Wine country isn't just
a glass of wine.
Wine country opens up differently for Reserve members. Reserve combines the everyday benefits of Cana with included celebrations, spontaneous gatherings, preferred invitations and timely access to exceptional opportunities.
Reserve Quarterly
Celebrations
Four times each year, Reserve members are invited to a complimentary celebration at a featured partner winery in a different wine region. Food, wine, and the Cana Reserve community — all included with Reserve membership.
Reserve membership includes two admissions to each Quarterly Reserve Celebration. Food, wine and the Cana Reserve experience are included. Advance RSVP required, first-come basis. Each celebration is limited to approximately 100–150 total attendees, including both admissions reserved under each membership.
4×
Per year
4 regions
Different wine regions
~100–150
Total attendees per celebration
Complimentary
Food & wine included
Partner-Hosted Events
Partner wineries, restaurants, hotels, and other businesses host their own wine dinners, chef collaborations, barrel tastings, harvest nights, concerts, blending workshops, food festivals, wellness weekends, and cultural experiences throughout the year.
Reserve members receive priority access to RSVP before the general public, plus best available member pricing on tickets and packages.
Explore Reserve MembershipSponsored Member Experiences
Participating partners and sponsors periodically offer Cana Reserve members complimentary or preferred-price experiences — balloon flights, curated tastings, exclusive tours, spa days, and more.
These experiences are offered directly through the Cana Reserve platform and experience calendar, and are available to Reserve members as they become available throughout the year.
Reserve Pop-Ups
Wine country, when you least expect it.
Reserve members receive exclusive alerts when Cana Reserve pops up at a participating partner winery. Stop by for complimentary wine, seasonal small bites and a spontaneous gathering with the Cana Reserve community. Pop-Ups may also feature special pours, winemaker conversations, live music and other partner experiences. Complimentary wine and food are available while supplies last.
No advance RSVP required unless a specific Pop-Up expressly requests one.
Pop-Ups may feature
Complimentary wine and food available while supplies last. Pop-Up timing, locations and frequency vary by region and season.
Reserve Invitations
Preferred access to wine country's most memorable experiences.
Reserve members receive invitations and preferred member pricing for experiences offered by participating wineries, restaurants, hotels and other wine-country partners.
Each invitation displays the experience, Reserve price, availability, reservation requirements and whether admission for an accompanying guest is included or offered separately. Invitations may be complimentary, discounted or offered at a preferred Reserve price.
Potential invitation types
Reserve Last Call
Exceptional opportunities. Right when they become available.
Reserve members receive opt-in alerts when participating wine-country businesses release last-minute availability at preferred member rates. Availability, timing, price and accompanying-guest eligibility vary by offer. Members claim each opportunity directly from the alert while it remains available.
Push notifications, location-based alerts, digital claiming and real-time availability are planned features, not yet operational. Alerts are opt-in.
Potential Last Call types
The Experience Calendar
A year-round calendar across
wine country.
Winemaker Dinners
Private, seated dinners at partner wineries — intimate, curated, and centered on the vintage.
Chef & Wine Collaborations
Locally celebrated chefs pair custom menus to the wine. An evening that belongs in wine country.
Barrel Tastings
Behind-the-scenes access. Taste the vintage before it's bottled, directly from the source.
Harvest Events
Seasonal celebrations built around harvest — from vineyard walks to the crush floor.
Live Music at Vineyards
Intimate live performances set against the vineyard — artists, pour, and the open sky.
Blending Workshops
Hands-on sessions with a winemaker. Create a small-batch blend of your own.
Food Festivals & Pop-Ups
Regional food and wine celebrations, chef pop-ups, and curated tasting events.
Wellness Weekends
Wine, nature, and wellness — partner properties combine the setting with restoration.
Art & Culture Events
Gallery openings, artist collaborations, cultural experiences at partner venues.
Curated Tours
Guided wine-country itineraries with preferred partner access built in.
Sunset Vineyard Evenings
Golden hour gatherings — wine in hand, a small group, a view that needs no explanation.
Private Member Gatherings
Cana Reserve members only. Social, casual, and built around a shared love of wine country.
For Partner Businesses
Reach qualified guests.
Fill your events.
Partner businesses can host their own events on the Cana Reserve platform, participate in Cana Reserve celebrations, promote dinners and experiences to the member base, and reach qualified wine-country guests through sponsored features, ticketing, and targeted engagement.
Reserve Membership
Four celebrations a year.
Year-round priority access.
Reserve membership includes all four quarterly celebrations, priority access to partner-hosted events, and access to sponsored member experiences — plus everything in Cana.