Founding · Pre-launch
Be early to Cana Reserve.
Cana makes wine country more rewarding. Reserve makes it extraordinary. Be early as a future member, or as a business joining the founding partner network today.
Consumer memberships are not for sale and will not open until at least 300 participating partners are available.
Two founding paths
One for guests. One for businesses.
Two ways to be part of it. Founding partner applications are open today. Consumer enrollment opens later, and no membership program is operating yet.
Founding Membership
Cana: Exceptional Everyday Value. Reserve: Extraordinary Privileges & Experiences. For guests who want to be among the first to join once enrollment opens.
Planned member benefits across participating wineries, restaurants, hotels, transportation, experiences and other businesses, with opportunities to discover wineries, purchase wine directly and, if you choose, join a winery's own wine club.
- Opens only after 300 participating partners are available
- One Membership, Two People: the member and one guest.
- Pricing announced before enrollment opens
- Founding recognition and early access are planned, not confirmed
Founding Partner
For wineries, restaurants, stays, tours and experiences that want to help shape the network.
- Free to join
- No commission on ordinary sales or winery-owned wine-club enrollments
- You keep your customers and transactions
- Planned founding recognition and priority placement at launch
The path to launch
Network first. Memberships second.
01
Build the network
We are inviting California wineries and hospitality businesses to join as Founding Partners.
02
Reach 300 partners
Consumer enrollment opens only once at least 300 participating partners are available, so members can see the real network first.
03
Open to members
Details, pricing and terms are announced before enrollment, starting in California.
Stay informed
Join the Waitlist.
Join the waitlist for partner announcements, pricing and enrollment timing before membership opens. Joining is not a purchase or a guaranteed membership reservation.
Interested in a Cana or Reserve membership, not a partnership? Join the waitlist.
Questions
What to know.
Is Cana Reserve selling memberships?
No. Consumer memberships are not available for purchase. Enrollment will open only after at least 300 participating partners are available. Pricing and terms will be announced before enrollment opens.
What is a Founding Member?
Founding Membership is a planned way for early supporters to join Cana or Reserve when enrollment opens. It is not yet available, and pricing, terms and benefits have not been finalized.
Who is the accompanying guest?
One membership is planned to cover the member and one accompanying guest. Final terms, including how benefits apply to guests, will be disclosed before enrollment.
Where will Cana Reserve start?
California. We are building the initial partner network across California wine regions. Expansion to other regions is planned, not operational.
How will members use benefits?
Members are planned to view partner benefits and redeem them through a mobile experience that is still in development. The process will be described before enrollment opens.
Is anything else planned?
A future invitation-only offering is under consideration. It is not available, has no price or terms, and there is no application.
Cana Reserve is in pre-launch. Benefits will activate only after at least 300 participating partners are available and enrollment formally opens. See the Refund Policy.