Cana Reserve
Become a Founding PartnerRequest Early Access
Founding Membership · Before Public Launch

One Membership.
California Wine Country Access.

Join Cana Reserve before launch and receive priority access, founding member pricing, and early access to new experiences as we grow across California Wine Country.

Limited Founding SpotsFounding Rate Locked InPre-Launch Access
Become A Founding MemberLearn More

Why Cana Reserve

Wine country deserves a better experience.

The Problem

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Tasting fees keep rising

What used to be a casual afternoon out now costs $40–$80 per person before you've purchased a single bottle.

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Fragmented, frustrating discovery

No unified platform exists to browse wineries, check availability, and understand member benefits before you go.

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No membership for serious wine lovers

Discount wine pass companies undercut the premium experience. Nothing bridges the gap between aspiration and real access.

The Solution

Cana Reserve connects wine lovers to wineries, restaurants, hotels, and experiences across California Wine Country — through one membership.

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One membership. Every participating winery.

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Experiences, not coupons.

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Expanding across California wine regions.

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Built on relationships, not discounts.

Why Join Now

Be First In Line.

✓Be among the first members
✓Lock in founding member pricing
✓Get early access before public launch
✓Explore wineries, restaurants, hotels, and experiences
✓Help shape the future of Cana Reserve

Founding Release

Private access, before the world finds out.

Founding spots are limited. Once a tier closes, it does not reopen — and pricing increases at public launch.

Founding Membership

Founding Member

$99/year
Founding pricing active · Limited availability
  • ◆Founding rate locked for 5 years
  • ◆Early access before public launch
  • ◆Founding member badge
  • ◆Access to participating partner benefits
  • ◆Priority access to future regions
  • ◆Founding updates + launch communications
Become a Founding Member

Cana Reserve is currently in phased pre-launch development. Membership access and participating partner benefits will begin during staged regional rollout as platform development and winery onboarding are completed. Memberships are not immediately active upon purchase.

Best Value · Founding Reserve

Founding Reserve

Founding Reserve

$695 one-time
Founding pricing active · Limited availability
  • ◆5 years of membership included
  • ◆VIP founding designation
  • ◆Concierge booking support at launch
  • ◆Guest passes annually
  • ◆Priority access to member events and preferred pricing on select ticketed experiences
  • ◆Access to exclusive partner experiences and member-only invitations
  • ◆Special founder recognition in app

Reserve members receive invitations to select hosted Cana Reserve gatherings annually. Additional wine dinners, partner events, and premium experiences may be offered separately at preferred member pricing.

Become A Founding Member

Cana Reserve is currently in phased pre-launch development. Membership access and participating partner benefits will begin during staged regional rollout as platform development and winery onboarding are completed. Memberships are not immediately active upon purchase.

By Application Only

Cellar Society Founder

This membership is not purchased — it is extended. A small number of Cellar Society Founder memberships will be offered to individuals whose values, networks, and passion for wine country align with the vision behind Cana Reserve.

If selected, you will receive a private invitation and a brief conversation with the founding team before membership is confirmed. Pricing and full terms are shared during that conversation.

Limited founding seats available

What Membership Includes

  • ◆Lifetime membership — no renewals, ever
  • ◆VIP invitations to select hosted Cana Reserve gatherings and private events
  • ◆Priority access to founders-only member experiences; additional wine dinners and partner events offered at preferred member pricing
  • ◆Dedicated concierge support
  • ◆Member-only invitations to private partner tastings and select winery experiences
  • ◆Named recognition on the Founders Wall in-app
  • ◆Transferable membership privileges
Request an Invitation

Applications reviewed personally. Not all requests will receive an invitation.

By Application Only

Vineyard Circle

An ultra-private founding tier for individuals who wish to be closely connected to the founding of Cana Reserve. Access, recognition, and experiences at the highest level. Details shared privately.

Apply For Vineyard Circle

Founding memberships fund platform development, winery onboarding, and launch operations. Pre-launch membership release — not an investment, equity offering, or financial instrument. Founding Terms · Refund Policy

What Happens Next

The path to launch.

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Phase 01: Platform Completion + Winery Partner Onboarding

In Progress

Finalizing the member platform, app experience, and onboarding our founding network of winery and hospitality partners across California wine country.

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Phase 02: Beta Access Across Select Launch Regions

Coming Next

Founding members gain early access. Selected launch regions go live with curated partner experiences, member benefits, and the full app experience.

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Phase 03: Official Public Launch

Public Launch

Cana Reserve opens to the public. Founding member rates are honored for as long as you remain a member. The network continues to expand into new regions and hospitality categories.

The Partner Network

Building the network before the doors open.

Cana Reserve is actively building partnerships across California wine regions with wineries, hospitality groups, and experience providers. Founding members gain access to our expanding network upon launch.

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Founding partner network · Partner announcements at launch

Participating Partners

Wineries, hospitality groups, and experience providers across California launch regions.

Expanding Network

The partner network grows continuously. Members gain access to new partners as regions open.

Launch Regions

Temecula Valley, Paso Robles, Napa Valley, Sonoma County, Santa Barbara, and more across California.

Not Ready Yet?

Stay informed as we build.

We'll send founding member updates, partner announcements, and launch timing to your inbox. No noise — just the milestones that matter.

No spam. Unsubscribe anytime.

Questions

Everything you need to know

You are securing a founding membership in Cana Reserve before public launch. Your membership funds platform development, winery partner onboarding, and launch operations. This is a pre-launch membership release — not an investment, equity offering, or financial instrument of any kind.

Cana Reserve is currently in phased pre-launch development. Founding memberships secure your founding status, locked pricing, and future access as the platform launches in stages across participating wine regions. Membership benefits are not immediately active upon purchase. Initial regional rollout is currently expected within approximately 6–12 months, though rollout timing may evolve as development and partner onboarding progress.

Beta access begins for founding members during Phase 2, ahead of the public launch. You will receive founding member communications with timing and region details as we progress through Phase 1.

Membership includes access to partner benefits at participating wineries upon launch. Reserve members receive invitations to select hosted Cana Reserve member gatherings annually. Additional wine dinners, premium tastings, chef experiences, and partner events may be offered separately with preferred member pricing and priority access — these are not automatically included in the membership fee.

Limiting founding spots ensures the first member class receives a genuinely great experience before the network scales publicly. Once a tier closes, it does not reopen.

Yes. Founding member pricing is locked for the term specified in your tier. Public launch pricing will be higher. Founding members preserve their rate for the full founding period.

Cana Reserve is launching across California wine country, including Temecula Valley, Paso Robles, Napa Valley, Sonoma County, Santa Barbara, Livermore Valley, Lodi, Amador County, Monterey County, Santa Cruz Mountains, Sierra Foothills, Edna Valley, Alexander Valley, Russian River Valley, and more. Additional regions will continue to be added as the partner network expands.

Submit a brief introduction via the application link on this page. Our founding team reviews each application personally. If there's a fit, we'll reach out for a brief conversation before extending an invitation. Pricing and full details are shared during that conversation. Not all applications will receive an invitation.

Transferability varies by tier. Cellar Society Founder memberships include transferable membership privileges. Details for other tiers will be outlined in the founding member agreement provided at purchase.

Partner outreach is actively underway across California wine country. Our invitation-only founding partner program is in progress, and winery partner announcements will be shared with founding members first as partnerships are confirmed and the network develops.

Members access benefits through the Cana Reserve app. Browse participating wineries, view active member benefits, and present your membership directly in-app — no printed passes or codes required.

Founding Membership · Now Open

Be First In Line.
Wine Country Awaits.

Join Cana Reserve before launch and receive priority access, founding member pricing, and early access to new experiences as we grow across California Wine Country.

Become a Founding MemberRequest a Cellar Society Invitation

Founding Member

$99/yr · Limited spots available

Founding Reserve

$695 · Limited availability

Cellar Society Founder

By invitation · Limited seats

Founding memberships are pre-launch access purchases. Not an investment or equity offering. Founding Terms · Refund Policy

Become A Founding Member

Founding pricing available for a limited time