Founding Membership · Pre-Launch Preview

Be First to Experience
Cana Reserve.

Cana Reserve is building one membership connecting wineries, dining, lodging, transportation, and experiences across wine country. Founding Membership details will be announced before enrollment opens.

Early-Access UpdatesPricing Before EnrollmentEnrollment After 300 Partners

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Why Cana Reserve

Wine country deserves a better experience.

The Problem

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Tasting fees keep rising

What used to be a casual afternoon out now costs $40–$80 per person before you've purchased a single bottle.

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Fragmented, frustrating discovery

No unified platform exists to browse wineries, check availability, and understand member benefits before you go.

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No membership for serious wine lovers

Discount wine pass companies undercut the premium experience. Nothing bridges the gap between aspiration and real access.

The Solution

Cana Reserve connects wine lovers to wineries, restaurants, hotels, and experiences across California Wine Country — through one membership.

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One membership across participating wine-country partners.

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Experiences, not coupons.

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Expanding across California wine regions.

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Built on relationships, not discounts.

Stay Informed

Receive Founding Membership Updates.

✓Learn when the participating network reaches the required launch threshold

✓Review membership benefits before enrollment

✓Receive pricing before enrollment opens

✓Explore the participating partner network when available

✓Follow Cana Reserve's California launch and future expansion

Founding Membership Preview

Founding Membership Tiers

Founding Membership tiers and pricing are being developed. The final offering will be announced before enrollment opens, after at least 300 participating partners are available.

Consumer memberships will not open until at least 300 participating partners are available.

Founding Membership

Founding Member

Pricing will be announced before enrollment opens.

Program details in development

◆Annual Cana membership at the announced founding rate
◆Access before the general public launch
◆Founding member recognition in-app
◆Preferred member benefits at participating winery partners
◆Access to planned experience calendar
◆Priority access to future regions
◆Founding member communications and launch updates

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Memberships are not currently available for purchase. Benefits will activate only after at least 300 participating partners are available, enrollment formally opens, and the applicable membership term begins.

Best Value · Founding Reserve

Founding Reserve

Pricing will be announced before enrollment opens.

Program details in development

◆Planned five-year Founding Reserve membership term
◆Founding Reserve designation (not lifetime)
◆VIP founding recognition in-app
◆Quarterly Reserve Celebrations — four per year, two admissions each, food and wine included, advance RSVP required
◆Reserve Pop-Ups — exclusive alerts for spontaneous winery gatherings with complimentary wine and small bites while supplies last
◆Reserve Invitations — preferred access and member pricing for partner events and experiences
◆Reserve Last Call — opt-in alerts for last-minute wine-country openings at preferred rates (planned)
◆Reserve digital membership card and regional community access

Founding Reserve is planned as a five-year Reserve membership—not a lifetime membership. Pricing, enrollment terms, activation timing and renewal details will be announced before enrollment opens.

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By Invitation Only

Cellar Society

Cana Reserve's most personal and exceptional expression of wine country.

Cellar Society is available only through a private invitation from Cana Reserve. Membership is designed for individuals who want highly personal service, first consideration for extraordinary opportunities and a deeper connection to participating wine-country partners.

MembershipBy invitation

TermFive years

AccessBy invitation only

RenewalNot automatic — separate decision

Specific opportunities are subject to partner participation, availability, capacity, reservations and applicable terms. Membership does not automatically renew after the five-year term.

What Membership Includes

◆Everything included with Reserve membership
◆Personal concierge and wine-country planning
◆First consideration for selected Cana Reserve experiences
◆Private winemaker and culinary invitations through participating partners
◆Behind-the-scenes participating-partner access
◆Protected invitation windows for selected experiences
◆Priority consideration for Reserve Pop-Ups, Invitations and Last Call opportunities
◆Private gatherings created with participating partners
◆Recognition appropriate to an invitation-only membership
◆Additional privileges introduced during the membership term

Request Membership Updates

Applications reviewed personally. Not all requests will receive an invitation.

Cana Reserve is currently in pre-launch development. Consumer memberships are not being sold and will not open until at least 300 participating partners are available. Join the waitlist to receive network, benefit and pricing updates before enrollment begins. · Refund Policy

What Happens Next

The path to launch.

Phase 01: Platform Completion + Winery Partner Onboarding

In Progress

Finalizing the member platform, app experience, and onboarding our founding network of winery and hospitality partners across California wine country.

Phase 02: Network Reaches Launch Threshold + Enrollment Opens

Coming Next

After at least 300 participating partners are available and enrollment formally opens, founding members may receive early access before the broader public launch. Selected launch regions go live with curated partner experiences, member benefits, and the full app experience.

Phase 03: Official Public Launch

Public Launch

Cana Reserve opens to the public. The network continues to expand into new regions and hospitality categories. Founding membership terms will be disclosed and accepted before enrollment.

The Partner Network

Building the network before the doors open.

Cana Reserve is actively building partnerships across California wine regions with wineries, hospitality groups, and experience providers. Founding members gain access to our expanding network upon launch.

Cana Reserve charges no commission on ordinary partner sales or winery-owned wine-club enrollments.

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Founding partner network · Partner announcements at launch

Participating Partners

Wineries, hospitality groups, and experience providers across California launch regions.

Expanding Network

The partner network grows continuously. Members gain access to new partners as regions open.

Launch Regions

Temecula Valley, Paso Robles, Napa Valley, Sonoma County, Santa Barbara, and more across California.

Stay Informed

Request Founding Membership Updates.

We'll send partner announcements, pricing information, and enrollment timing before membership opens. No noise — just the milestones that matter.

Questions

Everything you need to know

No. Consumer memberships are not currently available for purchase. Enrollment will open after at least 300 participating partners are available. Founding Membership details, pricing, and final terms will be announced before enrollment opens.

The Founding Membership is a planned pre-launch membership tier being developed for individuals who want to be first to access Cana Reserve when enrollment opens. Pricing and final terms have not been finalized.

Reserve membership is planned to include admissions to quarterly celebrations in California wine regions, plus access to partner events and experiences. Details will be announced before enrollment opens. These are planned benefits and are subject to partner participation and platform development.

One Cana Reserve membership is planned to cover the member and one accompanying guest for eligible everyday partner benefits when visiting together. The member must be present. Partner-specific terms and reasonable exclusions may apply. Final terms will be disclosed before enrollment.

Cana Reserve is building its initial partner network across California wine country, including Temecula Valley, Paso Robles, Napa Valley, Sonoma County, Santa Barbara, Livermore Valley, Lodi, Amador County, Monterey County, Santa Cruz Mountains, Sierra Foothills, Edna Valley, Alexander Valley, Russian River Valley, and more. Additional regions will be added as the partner network expands.

Cellar Society is a planned invitation-only program. Details and terms will be provided at the time of any private invitation from Cana Reserve. There is no public enrollment.

Partner outreach is actively underway across California wine country. Winery partner announcements will be shared as partnerships are confirmed and the network develops.

Members are planned to access benefits through the Cana Reserve app. The specific redemption mechanism is a planned feature and will be described before enrollment opens.

Founding Membership · Pre-Launch Preview