For wine-country businesses

Be discovered by guests
who came for wine country.

Cana Reserve is being built to help members discover exceptional wineries, restaurants, places to stay and experiences throughout California wine country. Our goal is to encourage visits, direct purchases, meaningful experiences and return visits. Winery partners also have opportunities to introduce members to their own wine clubs. Joining is free, and the customer relationship stays with you.

Cana Reserve is in pre-launch, and Founding Partner enrollment is open. Participation is free, with no commissions on ordinary partner sales or winery-owned wine-club enrollments.

Become a Founding Partner Contact Cana Reserve

Why participate

Discovery, visits and relationships that remain yours.

Cana Reserve does the introducing. You provide the welcome, make the sale and build the relationship.

Be found

Your business appears in the Cana Reserve network with the member benefit you choose, so guests know what to expect before they plan a visit.

Welcome guests worth getting to know

Cana Reserve is designed to help members discover your business, experience what makes it special, purchase directly from you and find reasons to return.

Keep the relationship

Sales, reservations, wine clubs and loyalty programs remain yours. Cana Reserve takes no commission on ordinary sales or winery-owned wine-club enrollments.

How it will work

Simple for you, clear for guests.

Join for free

Apply as a Founding Partner. There is no fee to participate.

Choose your benefit

You decide the member benefit you offer. Each is reviewed and shown to members before they visit.

Welcome members

Members visit, dine, stay and buy directly from you, on your terms.

Build the relationship

Guests who enjoyed your business can return, join your wine club or loyalty program, and tell others.

Simple Visit Confirmation

Cana Reserve is designed to need no new hardware or point-of-sale changes. The member-verification process is being finalized and will be confirmed before consumer enrollment opens. Planned partner reporting is not yet available, and results are not guaranteed.

Partner categories

Every part of the wine-country visit.

Cana Reserve begins with wine and connects the businesses that make a visit complete.

Wineries & Tasting Rooms

Introduce new guests to your tasting room and, if they choose, your own wine club.

Restaurants, Cafés & Wine Bars

Welcome guests planning a day around wine, food and hospitality.

Hotels, Resorts & B&Bs

Meet guests who are planning a wine-country trip and need somewhere to stay.

Tours & Transportation

Reach visitors who want to see wine country without driving it.

Balloon Companies

Offer one of wine country's signature experiences to a new audience.

Spas & Wellness

Be part of the rest-and-restore side of a wine-country visit.

Shops, Galleries & Attractions

Be found by guests who enjoy local makers and distinctive places.

Events, Festivals & Experiences

Share your dinners, tastings and seasonal events with Cana Reserve members.

What participation costs

Free to join. No commissions. Your customers stay yours.

Joining is free. Cana Reserve takes no commission on ordinary partner sales or winery-owned wine-club enrollments, and you keep your customers, transactions and wine-club relationships. Optional paid promotional services may be offered separately in the future. They are voluntary and never required to participate or receive any standard benefit.

Free to join
No commission on ordinary partner sales
No commission on winery-owned wine-club enrollments
You keep your customers and transactions
Founding Partners are planned to be recognized and listed first at launch

Help shape the founding network.

Founding Partners join before consumer memberships open and help define how Cana Reserve represents wine-country hospitality.