Free to belong.
Paid when you want more.
Standard participation is free for every wine-country business. Partners provide members with a genuine benefit. Cana Reserve brings qualified visitors who spend money on wine, dining, lodging, tours, and experiences.
The Standard We Require
The Cana Reserve Best-Benefit Guarantee.
Every business listed on Cana Reserve must provide members with a genuine, meaningful benefit equal to or better than the standard benefit it offers through any comparable consumer membership, loyalty, or affinity program. This applies to every partner category — not just wineries.
Depending on your business, the strongest comparable member benefit may be preferred pricing, a complimentary item, an experience upgrade, priority access, an exclusive package, or another offer with clear value.
“Every partner. Real value. Guaranteed.”
Partner Categories
Every wine-country business
has a place in Cana Reserve.
Wineries & Tasting Rooms
Connect paying members with your tasting room. Receive qualified member visits and planned reporting on activity attributed through Cana Reserve — free.
Restaurants, Cafés & Wine Bars
Give Cana Reserve members a meaningful dining benefit — preferred pricing, a complimentary item, or a preferred table. Members spend on food and wine.
Hotels, Resorts & B&Bs
Offer member rates or preferred treatment. Cana Reserve members plan wine-country trips and need lodging — be the property they choose.
Tours & Transportation
Member pricing on guided tours, private transportation, and wine-country shuttles. Members come to wine country and need to get around it.
Balloon Companies
Balloon flights are one of wine country's signature experiences. Offer members preferred access and pricing — and reach an audience that wants what you offer.
Spas & Wellness
Wine country visitors want relaxation as much as wine. Member benefits at your spa connect you with guests actively spending on the full experience.
Shops, Galleries & Attractions
Member pricing at artisan shops, galleries, and wine-country retailers. A meaningful benefit, not a token offer — backed by the Best-Benefit Guarantee.
Events, Festivals & Experiences
Host your dinners, tastings, concerts, and workshops through the Cana Reserve experience platform. Promote to the member base. Fill events with qualified guests.
Standard & Premium
Start free. Scale when you're ready.
Partners never pay simply to belong. Standard participation is free. Partners may choose paid opportunities when they want greater visibility, promoted events, or targeted engagement.
Standard Listing — Free
Partner listing in the Cana Reserve network
Member benefit redemption and visit tracking
Planned partner reporting — recorded visits and attributed activity when verified data is available
Founding partner recognition and priority placement (for founding partners)
No fees, no commissions, no hardware, no contracts.
Optional Paid Services
Partner with Cana Reserve to promote events, reach qualified members, and grow your business.
The Staff Experience
Simple from the first visit.
No new devices to buy, no apps to install, no staff training required, no POS integration needed.
Member arrives
A paying Cana Reserve member visits your business as a guest — already interested, already committed to being there.
Member shows their membership
The member opens Cana Reserve on their phone and selects your business. Their benefit is displayed.
Staff taps one button
Your staff taps the single confirm button on the member's phone. The visit is logged. The process is complete.
One tap on the customer's phone. That's it.
No partner-owned devices. No installed staff app. Minimal staff onboarding required.
Beyond the Standard Listing
Turn open capacity into
qualified member traffic.
Cana Reserve helps participating businesses turn open capacity, special access and memorable hospitality into qualified member traffic. Partners may offer paid experiences, preferred pricing, last-minute availability or contributed access in exchange for targeted exposure and promotional support.
How partners may use Cana Reserve
An example
A balloon operator with several open seats, a boutique hotel with an available room or a tour company with last-minute capacity may release a preferred offer to Reserve members who have opted to receive relevant alerts.
Specific traffic, bookings, revenue and conversion results are not guaranteed. Partner exposure and reach depend on the active member base and campaign terms at the time of participation.
Planned Partner Reporting
See what Cana Reserve brought to your business.
The planned Cana Reserve Impact dashboard gives participating businesses a clear view of verified member activity attributed through Cana Reserve, through a process designed to require minimal staff onboarding and no new partner hardware or installed staff application for standard redemption.
Verified Member Visits
Benefit Redemptions
Offer Claims
Event & Pop-Up Check-Ins
Repeat Cana Reserve Visits
Attributed Economic Activity
PlannedPartner reporting is aggregated or de-identified by default. Personal member information is shared only when necessary to complete a reservation, redemption or experience, or when the member expressly authorizes follow-up. Reporting is based on activity recorded through Cana Reserve or confirmed by the participating business.
Become a Founding Partner
Join the founding partner network.
Free to join in under five minutes. Founding partners receive priority placement, founding recognition, and early member visibility before public launch.
Become a Founding Partner — Free