For hotels, resorts and B&Bs
Be where the
wine-country stay begins.
Guests planning a wine-country trip need a place to stay. Cana Reserve is being built to present your property beside the wineries and tables they are already choosing, with direct booking kept with you.
Cana Reserve is in pre-launch. Participation is free, and no commissions are charged on ordinary partner sales. See all partner categories.
How discovery will work
Found when guests choose where to sleep.
Once Cana Reserve launches, members are designed to plan overnight and multi-day trips on the platform, with lodging shown beside the places they want to visit.
Part of the whole trip
Your property appears alongside wineries, restaurants and experiences, as an anchor for a multi-stop stay rather than a standalone listing.
Guests with a plan
Members are intended to be travelers who have already decided on wine country, and are deciding where to stay.
Direct booking
Members can be encouraged to book direct, so the reservation and the guest relationship stay with your property.
Planned itinerary tools
Itinerary tools that anchor a trip around a lodging partner are planned, not yet available.
Illustrative examples
What a lodging benefit might look like.
Each partner designs a benefit that suits its own business. These are ideas, not minimums, commitments or confirmed offers.
Direct-booking rate
A preferred nightly rate for members who book direct.
Room upgrade
A complimentary upgrade at check-in, subject to availability.
Arrival amenity
A local wine selection or curated welcome in the room.
Flexible timing
Early check-in or late check-out for member guests.
On-property experience
A vineyard walk or private tasting not in the standard guest program.
Breakfast
A full or continental breakfast included for member guests.
What stays with you
Free to join. Your guests remain yours.
Your rates, policies, booking systems and guest relationships stay under your control.
- Every room night booked is your revenue
- No commission on bookings, upgrades or ancillary services
- Guest contact details and loyalty status stay with you
- Your own loyalty and direct-booking programs continue alongside
- No operational changes for standard participation
Help define the wine-country stay.
Founding hospitality partners join before consumer memberships open and are planned to be listed first at launch. Spots are limited to ensure quality and geographic coverage.
Cana Reserve is in pre-launch. Consumer memberships are not for sale and will not open until at least 300 participating partners are available.