FOR WINERIES
From First Visit to Lasting Wine-Club Relationship
You provide the reason to visit. Cana helps bring the visitor.
THE OPPORTUNITY
Introduce your winery to serious wine-country visitors.
Offer Cana Reserve members a meaningful preferred benefit — such as a two-for-one tasting, complimentary guest tasting, tasting upgrade, preferred experience, special access, purchase credit, or preferred pricing. Cana promotes your winery to engaged wine-country visitors and helps turn discovery into visits, tasting-room purchases, wine-club interest, and return relationships.
Cana Reserve does not require luxury wineries to discount their brand. Each winery selects a meaningful member benefit appropriate to its positioning, capacity, and guest experience.
WHAT YOU GAIN
Qualified discovery
Visitors who find you through Cana arrive already motivated — they've seen your benefit and chosen to visit.
No friction for you
No new hardware, no operational changes, no fees. You provide the benefit. Cana provides discovery, promotion, member-benefit presentation, and supported engagement tools. The winery continues to control reservations, operations, transactions, fulfillment, wine-club enrollment, and customer relationships.
On your terms
You choose the benefit, control availability, and define the experience. Nothing changes unless you want it to.
California-first network
Launching across Napa, Sonoma, and the Central Coast — the engaged wine-country visitors in the country.
Turn a First Visit Into a Lasting Winery Relationship.
Cana Reserve is designed to introduce wineries to qualified visitors who are ready to taste, purchase and build lasting relationships with the wineries they discover. The goal is not simply to deliver a complimentary tasting. It is to help participating wineries create bottle purchases, repeat visits, direct customer relationships and wine-club memberships.
Members can discover the wineries that fit their tastes, visit with a meaningful benefit and decide which one, two or three winery clubs they genuinely want to join. Each winery retains ownership of its transactions, customer relationships and wine-club memberships.
THE WINERY JOURNEY
Seven moments from discovery to lasting relationship
Discover your winery
Members find your winery with full benefit details before visiting.
View the benefit
Members see the exact Cana Reserve benefit before they arrive.
Plan a visit
Members confirm their visit with reservation details.
Experience your hospitality
Members experience your tasting room and estate.
Purchase wine
Members purchase wine and merchandise.
Join your wine club
Members with deeper interest join your independently owned wine club.
Return
Wine club members and happy guests return again and again.
YOUR WINE CLUB. YOUR CUSTOMERS.
Cana is not asking you to surrender revenue.
Cana is not asking you to surrender revenue. Cana is asking you to provide a compelling introduction that can create a valuable customer relationship.
The winery owns the wine-club relationship
The winery processes enrollment and receives all revenue
Cana charges no commission on winery-owned wine-club enrollments
The winery controls club structure, pricing, fulfillment, communication, and benefits
Verified enrollments may count toward Cana Cellar Society milestones
Cana never represents a winery-owned club as a Cana product
No commission. Ever.
Cana charges no commission on winery-owned wine-club enrollments.
Cana is not asking you to surrender revenue. Cana is asking you to provide a compelling introduction that can create a valuable customer relationship.
FOUNDING PARTNER INVITATION
Ready to join the founding network?
Standard participation is free. Apply to become a founding partner and be among the first wineries in the Cana Reserve network.
Apply to Become a Founding Partner