For wineries
Introduce new guests to your winery.
Keep every relationship.
Cana Reserve is being built to bring wine-country visitors to your tasting room, then step aside. The visit, the sale and the wine-club relationship all remain yours.
Free to join. No commissions on your tastings, wine sales or winery-owned wine-club enrollments.
The winery journey
From first introduction to a returning guest.
Cana Reserve is designed to support the part of the journey that is hardest to start: getting the right guest through your door.
01
Discover
A member finds your winery in the Cana Reserve network and sees the member benefit you offer before planning a visit.
02
Visit
They book and arrive on your terms. You control reservations, capacity and operating policies.
03
Experience
They taste, tour and enjoy your hospitality, and may explore your events, dining or tours where you offer them.
04
Purchase wine
Guests who connect with your wines buy directly from you. The sale and the revenue are yours.
05
Join your club, if they wish
Guests can choose to join your own wine club. You process the enrollment and own the relationship.
06
Return
A guest who feels known comes back, buys again and brings others.
Complements, never competes
Your wine club stays your wine club.
Cana Reserve is a membership for guests, not a replacement for your club. Its role is to send you well-matched visitors, who may then choose to join the club you already run.
Cana Reserve never presents a winery-owned wine club as a Cana product, and it does not sit between you and your customers.
What stays with the winery
- Your customers and their data
- Every tasting fee and wine sale
- Wine-club enrollment, billing and fulfillment
- Club structure, pricing, communication and benefits
- Reservations, capacity and guest experience
- No commission on ordinary sales or club enrollments
Your member benefit
You decide what members receive.
Each participating winery chooses the member benefit it offers, such as a tasting benefit or preferred pricing. The benefit and any conditions are shown to members before they visit.
Wineries are asked only to honor the benefit they choose and meet reasonable operating and verification requirements, which are described in the Partner Terms. Benefits are not yet confirmed for any winery.
Your partner profile
Each winery will have a profile that presents its story, wines, tastings, events and member benefit. Larger estates can use more sections; smaller wineries can use fewer and keep the same polish.
View the Wilson Creek concept profile
An illustrative demonstration only. It does not represent an existing partnership or an approved benefit program.
Help shape the founding network.
Founding Partner wineries join before consumer memberships open, are planned to be listed first at launch, and help define how Cana Reserve represents California wineries.
Cana Reserve is in pre-launch. Consumer memberships are not for sale and will not open until at least 300 participating partners are available.