A Premium Benefit
Designed for Meaningful Member Use.
Cana Reserve is designed to grow through direct memberships and organizational distribution. Consumer memberships are not currently available. When enrollment opens — after at least 300 participating partners are available — credit unions, employers, associations, travel programs and organizations may have the option to subsidize, license or distribute Cana Reserve access as a lifestyle benefit for their members.
Explore Partnership OpportunitiesThe Distribution Model
Designed to scale through
organizations people already trust.
Cana Reserve is built to distribute memberships through organizations that already have strong member relationships. This is a growth model Cana Reserve is designed to support — not a claim about partnerships currently in place.
Direct Members
Members join Cana Reserve directly to discover wineries, dining, lodging, tours, and experiences throughout California wine country.
Organizational Distribution
Organizations may purchase, subsidize, license, or distribute Cana Reserve memberships as a value-added benefit for their members.
Scalable Growth
The B2B2C model is central to how Cana Reserve is designed to scale — reaching large audiences through trusted organizations.
Built for Member Organizations
A meaningful benefit. Designed for minimal administrative lift.
Add a premium wine-country membership to your benefits lineup. Cana Reserve operates the partner network, member platform and benefit-recording process. Members receive access as applicable participating regions, benefits and platform features activate. Organizational implementation requirements will depend on the distribution, licensing and integration arrangement.
For Your Organization
A Unique Member Benefit
Differentiate your organization with a premium hospitality membership your members can actively use.
Minimal Administrative Lift
Cana Reserve operates the partner network, member platform and benefit-recording process. Organizational implementation requirements will depend on the distribution and licensing arrangement.
Meaningful Member Engagement
Provide a benefit that encourages participation and ongoing member satisfaction.
Ideal Organization Partners
Member Value
What your members receive.
Access to wine-country experiences across California — and expanding nationwide.
Preferred member benefits at participating partner businesses
Preferred member benefits at participating partner businesses
Member benefits at restaurants, hotels, tours, and attractions
Balloon flights, spas, shops, and events throughout wine country
Access to all participating California wine regions
Mobile redemption — no paper passes or codes required
Reserve members: quarterly celebrations and priority event access
Expanding to national wine regions as the platform grows
Planned Organizational Reporting
Aggregate program reporting for organizational partners.
Organizational reporting is intended to demonstrate aggregate program engagement while protecting individual member privacy. Potential aggregate reporting may include activated memberships, aggregate engagement, aggregate redemptions, regions visited, categories used and aggregate experience participation.
Individual member wine-related activity, location history and personal preferences are not shared with employer, association, credit union or other organizational partners without proper authorization and legal review. Organizational reporting is a planned feature.
Get In Touch
Let's Explore a Partnership.
We're currently building founding organizational partnerships. Tell us about your organization and we'll schedule a conversation.