For organizations
A planned benefit
for your members.
Cana Reserve is designed to grow through direct memberships and through organizations that already serve their members well.
Consumer memberships are not available. When enrollment opens, after at least 300 participating partners are available, organizations may have the option to subsidize, license or distribute access. No organizational partnerships are in place today.
The distribution model
Two ways to reach members.
This describes how Cana Reserve is designed to scale. It is not a claim about partnerships currently in place.
Direct members
Members join Cana Reserve directly to discover wineries, dining, lodging, tours and experiences across California wine country.
Organizational distribution
Organizations may purchase, subsidize, license or distribute Cana Reserve memberships as a benefit for their members.
Trusted channels
Working through organizations members already trust is central to how Cana Reserve is designed to reach more people.
For your organization
Designed for minimal administrative lift.
Cana Reserve is designed to operate the partner network, member platform and benefit-recording process. Implementation requirements will depend on the distribution and licensing arrangement.
A planned premium hospitality membership gives members something to use and enjoy. Members would receive access as participating regions, benefits and platform features become available.
Planned for members: preferred benefits at participating partners across California, mobile redemption and, for Reserve members, planned gatherings and priority event access. None are available yet, and expansion beyond California is planned, not operational.
Organizations we would welcome
- Credit unions and banks: member rewards and loyalty programs
- AAA and travel programs: lifestyle and travel benefit catalogs
- Employee benefit platforms: perks and wellness marketplaces
- Professional associations: member value and engagement
- Alumni associations: lifestyle benefits for alumni
- Affinity and loyalty programs: hospitality and experience networks
Get in touch
Let's explore a partnership.
We are building founding organizational partnerships. Tell us about your organization and we will schedule a conversation.