Bring More Guests
Through Your Door.
Cana Reserve connects paying members with participating wineries across California. Joining is free. No commissions, no hardware, and no operational changes required.
Why Cana Reserve
What participating wineries receive.
Cana Reserve is a member-driven network. The more members grow, the more new guests reach your tasting room.
New Visitors From the Cana Reserve Network
Cana Reserve members pay annually to access participating wineries across California. When they plan a wine country visit, your winery is in front of them — not buried in a search result.
Founding Partner Placement at Launch
Founding partners are featured first within the Cana Reserve network. When memberships open, members see founding partners before anyone else.
Monthly Activity Summary
A simple report delivered to your inbox showing member visits, redemptions, and traffic attributed to Cana Reserve. No login. No dashboard to check.
Recognized as a Founding Partner
Your winery is recognized as a founding partner of Cana Reserve — in the app, in member communications, and at launch.
How It Works
Simple from the first visit.
The entire partner experience is designed around one principle: no burden on you or your staff.
Join the founding network
Apply online in under five minutes. Free, always. No credit card, no commitment.
A member arrives at your winery
A Cana Reserve member visits your tasting room as a paying guest — already interested, already committed to being there.
Member shows their phone
The member shows their Cana Reserve membership on their phone — your winery selected, benefit displayed.
Staff taps one button
Your staff taps the single confirm button on the member's screen. The visit is logged. Done. No device, no app, no training required.
The Staff Experience
One tap on the customer's phone.
That's it.
Your staff already knows how to do this.
Participation Cost
Zero.
Always.
Cana Reserve does not charge wineries to participate. Not at launch, not as we grow.
Partner Participation
What we ask of participating wineries.
Cana Reserve is built on value exchange. Members pay for access. Wineries provide a meaningful experience in return.
Buy-One-Get-One Tasting Benefit
Every Cana Reserve partner winery provides a buy-one-get-one tasting benefit for members and their guests. When a member brings a guest, one tasting is complimentary. This is a required participation standard and the foundation of the Cana Reserve member experience.
Your existing preferred pricing on wine
Whatever you currently extend to AAA members, wine club members, or preferred guests — that is the floor. We are not asking for anything new.
Partner Visibility
Your monthly activity summary.
Every month, a simple report arrives in your inbox showing the activity Cana Reserve generated for your winery. No login. No dashboard to navigate.
- →Member visits attributed to Cana Reserve that month
- →Which benefits were redeemed and how often
- →New visitors brought through your door
Monthly Summary
Cana Reserve Partner Report
Delivered automatically
No login required
Your actual numbers appear here each month.
Why become a Founding Partner.
Cana Reserve is building its winery network before opening memberships to the public. Founding partners are the wineries that help establish what Cana Reserve becomes.
Priority Placement at Launch
Founding partners are listed first within the Cana Reserve member app and in launch communications. Members see you before the broader network.
Recognized as a Founding Partner
Your winery carries Founding Partner recognition within the app, member communications, and Cana Reserve marketing as the network grows.
Early Member Visibility
Before public memberships open, founding members receive curated previews of participating wineries. Your winery is introduced first.
Shape the Member Experience
Founding partners have input on how Cana Reserve develops. Your feedback helps determine how the member experience evolves in your region.
Limited Positions by Region
Founding partner positions are intentionally limited by region. Once filled, the founding tier closes for your area.
No Commitments
Founding partnership requires no long-term commitment and no upfront cost. If your circumstances change, participation can be adjusted at any time.
Takes less than five minutes. No credit card required.
Questions
Common questions from wineries.
No. Participation is free. There are no fees, no commissions, no hardware costs, and no contracts. Cana Reserve is built on partnership, not on charging wineries.
No. A Cana Reserve member shows their membership on their phone. Your staff taps one button on the member's screen to confirm. That is the entirety of the staff experience. No devices to buy, no apps to install, no systems to integrate.
Cana Reserve sells memberships directly to wine country visitors. Our model is also designed to include organizational partnerships — credit unions, employee benefit platforms, and similar groups — that introduce their members to participating wineries. Your winery is featured in the app and in member communications. All partner wineries are required to provide a buy-one-get-one tasting benefit as part of participation.
Founding partners are the wineries that join Cana Reserve before the consumer membership launch. Founding partners receive priority placement, recognition as a founding partner in the app, and early visibility to Cana Reserve members. Founding partner positions are limited by region.
Participation is voluntary and ongoing. If your circumstances change, you can adjust your participation at any time. There are no long-term commitments.
Cana Reserve is currently in the winery onboarding phase across California wine regions. Consumer memberships open after the founding partner network is in place. Founding partners are announced and featured when memberships open.
Ready to Join
Become a Founding Partner.
Join free in under five minutes. No fees, no commissions, no hardware, no contracts.
Claim Your Founding Partner Spot